Most of the webmasters are very curious to know about the latest trends in different ranking signals of Google. Ranking Signals seems to fluctuate a lot at least if Google is concerned. Owing to study and observations of different websites here are few new predictions for ranking signals: -
* Mentions of a domain / brand name - particularly in sources that the engine has classified as "news." I suspect we'd find a reasonable correlation and probably plenty of examples of domains that begin ranking once they earn these mentions.
* Nofollow links from trusted sources - by running a bit of analysis across the domains on the web, engines could see, quite simply, who links to very good pages/domains and with what level of consistency. From there, it's an easy step to simply "count" those nofollowed links as followed or treat them similarly to the mentions above. This metric already gets a lot of attention, and our correlation data, at least, suggests that a high number of links/linking root domains with no-follows does correlate to better rankings.
* LinkedIn + Twitter profile links - since these sites (and likely others like them) are used primarily by real humans, most of whom can't afford to have a spammy site seen by potential employers/networkers, these links are likely golden for search engine uses.
* Traffic patterns via aggregated Google Analytics data - if the search quality team received a list of domains that sent/received traffic and the relative quantity levels, I suspect they could put this to use as a methodology to sort the spam from the real sites (spam tends not to send out traffic, nor receive it from a diverse range of good sites). It would also be an incredibly tough metric to game - how do you draw down lots of referral traffic from many unique high value sites (directly - most ads would get filtered) without actually being interesting and worth visiting?
* Mobile visits, check-ins and interaction - Though still tough to determine/track compared to some other metrics, I'm thinking that a local business or relevant website only gets clicks and interactivity from mobile browsers/devices if it's highly relevant and useful. This could be another solid way to filter spam and get data for local/maps types of rankings (presuming the engines had access to the data at scale... can you say Android/Windows Mobile?) :-)
* Links and references in Gmail - Again, it's unlikely Google's actually reading our email, but certainly the search quality team could get a list of the number and diversity of references to sites used in email (much the same way Gmail delivers "personalized" ads based on the content of emails)
* Content that garners comments/UGC - if real people are actively participating on a site around unique content, I'd wager to guess that content is likely the type engines would want to rank. Things like comment RSS feeds, trackbacks and content uniqueness analysis could all be leveraged to help sort.
* Rich media present on site and around the web - Spammers don't make a lot of unique graphics, images and photos. Likewise, they don't film original video, don't post podcasts, don't build Flash elements, upload Excel spreadsheets, graphically heavy PDFs, or the like. Real websites and businesses run by real people and businesses do. Since the engines already have the indexing and segmentation capacity, there's nothing to stop them from examining the data as a quality signal.
Source - SEOMOZ
This blog is all about link Building ways,link building tips and tricks and will act as link building guide for you.
Categories
- Google's new ranking factors (1)
- Link Building and Class C IP (1)
- Link building using Search Operator (1)
- New Ranking signals for Google (1)
- Search operator link building (1)
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About Me
- Emily
- I am a simple girl who loves blogging and SEO a lot.
Many of my webmaster friends might have gone thorough this post numerous times yet I am following up a quick brush up from memory Lane.
1. Keep your main targeted keyword at beginning of the title .
2. Don't use Company/Brand name in title unless you want extreme brand awareness.
3. Don't use more than 2-3 keywords in title.
4. Maintain a flat internal linking hierarchy ,do breadcrumb navigation since it is good SEO friendly practice.
5. Keep XML sitemap only if your site is big with lot of pages . Else go for HTML sitemap.
6. Exclude unnecessary part of site from getting indexed by writing proper robots.txt.
7. Apply no follow tags in your internal linking structure .
8. Avoid promotional word in Call to Action tag section in title ,use simple,short and attractive words.
Now did you know that old trusted expired domains can do the trick for it ? Now comes the way for it. I am putting it down in few simple steps.
1.Choose your favourite seller like pool.com, snapnames.com, deleteddomains.com, expireddomains.com, wehavethem.com , Godaddy. For me, GoDaddy is ideal .They are cheap and have huge inventory of domains .
2. Do a bit of research using tools using tools like HTML Editor (WYSIWYG)
Text Editor
SEOCHat’s PR Lookup
Marketleap.com Link Pop
Archive.org and make sure that the domains are viable for you . Make sure to check the Inbound and Outbound link of the domains using some online tools . For me, I have seen that having primary keyword in url of the expired domains feels good for your main Website. Prepare a list of such domains and arrange it in a notepad. Watch out for domain with only a single backlink domain or sitewide links from a single (or very few domains)... the owner auctioning can easily remove links from his own network - much hard to do this from other people's links.
3. Now copy all the urls from the notepad and put in Some bulk IP checker tools and check the respective Page Ranks.
4. Now keep a note of the respective quantity of backlinks from Yahoo site Explorer and check all the backlinks manually to make sure that none of the links are removed with anchored text.. Check both www and non www versions for the backlinks though.
5 . Next comes the most difficult part, Optimal Selection from your big list. Choose top three/four domains(depending on your buying budget) , buy them and make a 301 redirect to your main website.
Many of the webmasters have deceptive ideas about Link Wheel. Some of them thought Link Wheel as Link farms or some Black-hat fuzzy technique. Now what is Link Wheel?
Link Wheel is a collection of 6 web 2.0 sites having Good Page Rank connected together to your main website. The "hub" is any page on your website. On each of the 6 sites on the outer wheel we add content optimized around a single theme - a single keyword phrase.
Develop a quality article and submit to Ezine Articles which will create chance of linking back to your site. Next phase is, create 6 versions of Spinned Articles from the main article using some Content Generator and submit it to web 2.0 sites which will link back to your main article.
That's the whole funda of Link Wheel.
Friends, I have seen many of the guys are desperate to find out the several link building ways. I am hereby sharing little knowledge of mine regarding various link building tactics. Post may turn to bee a bit lengthy, so please keep patience.
Some of the ways are as follows:-
1. Blog directory/Directory/Niche Directory Submission - One of the oldest link building ways there, but still Google prefer it I guess.
2. Create daily updated content like Weblogs - Create a simple blog with quality posts updated on regular basis. Social Bookmark and tag it. Technocrat tags get majority importance in Yahoo and Bing.
3. Try to contribute free useful tools such as Bulk IP checker, page analyzer for the net surfers. People will like them and link to them. Free quality E-books will also be another good option here.
4. Utilize properly the popular nomenclature - Use title of posts in your website like 'Top 10, Top 20 Reasons, 101 Great ways, How to do X in easy ways'.
5. Submit quality articles to top article sites like Ezine articles, go articles .Make sure that the articles contain nice description of your products and services.
6. Make online trust with relevant websites. Make good relationship with their webmasters and give them quality posts including your links to publish.
7. Try to actively participate in events like sponsoring some brands or thematic events. It can help to develop online reputation.
8. Try to gather some knowledge in your niche and act as online lecturer. Online lecture can contain links.
9. Charity and sponsorship is also an efficient Link Building way.
10. Try to advertise your product/service in relevant forums and message boards. Make sure to add value to your posts and the forum is well moderated.
11. Blog Commenting is also an effective way for link Building. Please don't spam the forums though. Be a regular visitor to the blogs rather than a mere spammer.
12. Create pages in Hub pages, Squidoo, and other such sites to obtain links.
13. Create RSS feeds for your website. Feedburner may be one of the best platforms to use. Submit your RSS feed to top RSS directories.
14. Try to target top websites (Top 20 sites with your main keywords in Google) in your niche, try to contact their webmaster asking for their links.
15. Use Social networking sites .Make a nice profile, create good network of friends matching interesting and create generate genuine enthuasism among your pals.
16. Submit your website to relevant yahoo and Google Groups. It is good for branding.
17. Purchase top relevant established websites with good backlinks and rankings and 301-redirect them to your main site, to transfer the rankings and link equity.
18. Try to upload Video and populate your products/services.
19. Use offline marketing ways like newspapers, periodicals, journals etc.
20. Use the power of Link wheel.
That's all from me right now. Hope to see you soon.
1.Avoid link farms. Any resource page can be termed as Link Farm if it contains more than 100 links
2.Keep far away from non relevant links. They have very little SEO value.
3.Your linking page is not easily accessible from home page ,your link is located in deep down .
4.Link should be followed with a proper meaningful description . Link without description is not at all deserved.
5.One way traffic feeders link page is another major link Scam where your linked location is not at all a part of the main website. Avoid such sites.
6.Don't trade with Sex,poker,casino and gambling related sites.
7.Avoid FFA sites.
8.If you are using shared server, double-check with that to ensure that you are not with any banned sites.
9.Don't take link from unranked inner page . Your linking page must contain minimum PR value of 1 below your landing page, particularly if there are going to be other outbound links to other web sites . Don't take link from a page having more than 50 outbound links.
Mates, try to work hard for quality link. Don't compromise with this most valuable campaign of SEO . Keep having great links!
Many webmasters are confused that if they get backlink from Same Class C IP address, their link will be devalued by Google Algorithm. But is this is the real case? Let's research a bit .Let's hear fro someone from Google.
I hear that there was recently a discussion on a NANOG (North American Network Operators Group) email list about virtual hosting vs. dedicated IP addresses. They were commenting on the misconception that having multiple sites hosted on the same IP address will in some way affect the PageRanks of those sites. There is no PageRank difference whatsoever between these two cases (virtual hosting vs. a dedicated IP). Someone on the email discussion already dug out this Slashdot interview from mid-2003 with Craig Silverstein, Google’s Director of Technology. I refer to question 5, in which someone asked
Why in this day and age does google continue to penalize sites that are virtual hosted? With ip addresses becoming harder to get/justify every day why does google discount the relevance of links that don’t come from a unique ip address. Please don’t just deny it, I think the Internet community deserves an explanation.
Craig’s reply was as follows:
I can’t just deny it? What are my other choices? :) Actually, Google handles virtually hosted domains and their links just the same as domains on unique IP addresses. If your ISP does virtual hosting correctly, you’ll never see a difference between the two cases. We do see a small percentage of ISPs every month that misconfigure their virtual hosting, which might account for this persistent misperception–thanks for giving me the chance to dispel a myth!
I’m happy to affirm that this statement which was true in 2003 is still true now. Links to virtually hosted domains are treated the same as links to domains on dedicated IP addresses.
Source :- Great Matt Cutts blog
Friends, first of all I welcome you to my blog. Today, I will share with you some search Operators which can be conveniently used for link building. You can explore more of them by using your innovation a bit too.
Now here is the big list for you. Enjoy pals.
* add comment “keyword”
* allinanchor:keyword
* allintext:keyword
* allintitle:keyword
* allinurl:keyword
* directory keyword
* favorite links keyword
* favorite sites keyword
* intext:keyword
* intitle:blog keyword
* intitle:directory “keyword”
* intitle:forum keyword
* intitle:group keyword
* intitle:keyword
* intitle:post keyword
* intitle:tag keyword
* inurl:add-link
* inurl:submit-link
* inurl:blog)s)
* inurl:blog keyword
* inurl:directory “keyword”
* inurl:forum(s)
* inurl:forum keyword
* inurl:tag(s)
* keyword “add a url”
* keyword “add site”
* keyword “add url”
* keyword “add website”
* keyword “add your site”
* keyword “advertiser testimonials”
* keyword “favorite links”
* keyword “favorite sites”
* keyword “leave a comment” / “leave comment”
* keyword “no comments”
* keyword “notify me of follow-up comments”
* keyword “powered by wordpress”
* keyword “recommended links”
* keyword “recommended resources “
* keyword “recommended sites”
* keyword “related sites”
* keyword “related URLs”
* keyword “submit a url”
* keyword “submit site”
* keyword “submit url”
* keyword “submit website”
* keyword “submit your site”
* keyword “suggest a url”
* keyword “suggest site”
* keyword “suggest url”
* keyword “suggest website”
* keyword “suggest your site”
* keyword “wiki” (site:.edu)
* keyword blog
* keyword bookmarks
* keyword directory
* keyword discussion boards
* keyword donate
* keyword donations
* keyword donors
* keyword forum
* keyword group
* keyword join
* keyword members
* keyword resources
* keyword sites
* keyword sponsor charity
* keyword sponsors
* keyword sponsorship
* keyword tag
* keyword websites
* list keyword
* list keyword sites
* list of keyword sites
* post comment keyword
* post comment keyword
* recommended links keyword
* site:edu
* site:gov
* site:org
Just replace keyword with your anchor texts for which you are trying to achieve better position in Search Engines.